1. Describe the five areas of CSR that you would deem important to change in any organization in order to create an emerging paradigm with regard to social responsibility. Why did you select these five elements? Provide examples and research to support your thinking.
This assignment only has to be one page.
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2. Search the internet for real-world applications of comparing groups. As a hint, type â€œcomparing groupsâ€ followed by a topic of interest to you into the search engine. Carefully review the search results
This assignment can be a half of a page.
3. CSR Media Campaign
Develop an advertising/public service/media campaign for the CSR initiatives for the company you selected for the Final Project. (The company is again Starbucks!!)
In this assignment, you are to address the following, utilizing the headings below in the body of the paper. You must cite all facts from research. At least two outside resources must be used. Suggested assignment length (not including cover page and reference page): 4â€“6 pages.
Provide a synopsis of the company and the CSR initiatives upon which you intend to focus during this media campaign.
Describe the objective of the ads. What is the message that you are trying to convey?
Media and Audience
Describe the media you would you use for each CSR initiative in the campaign. Describe the target audience for each CSR initiative in the campaign.
Describe the strategies for implementing the campaign.
Summarize the importance of communicating CSR initiatives to stakeholders.
Include a separate page of APA formatted references. Cite at least two resources. There should be no items listed in the references that were not included in the body of the paper as in-text citations.